Emotions Are the New Marketing Magnet
Mood-driven purchases of both goods and services are on the rise, emerging as the new engine driving consumption.
Mar 19, 2026
The Great Rotations Powering Sustainable Growth
China’s 2025 data, enriched by Spring Festival insights and the 15th Five-Year Plan’s vision, evidence the great rotations in motion.
Mar 9, 2026
The Spring Festival and the Rise of the New Chinese Consumer
The 2026 Spring Festival suggests that the Chinese consumers are not just resilient but are becoming more sophisticated, prioritizing quality of life and emotional well-being over sheer accumulation.
Feb 10, 2026
Shaping Opportunities Through Domestic Market Expansion and High-Level Opening-Up
By aligning domestic market expansion with openness, innovation and sustainability, China can reinforce its role as a stabilizing and opportunity-generating force in the global economy.
Dec 24, 2025
China’s Year in Words: What Media Buzzwords Reveal About 2025
The 10 buzzwords of 2025 suggest that in this year, China’s story was not told through a single headline, but through a shared vocabulary that captured how the country navigated change, addressed challenges and prepared for what lies ahead.
Dec 22, 2025
Spend, Lend, Grow: China’s Triple Agency Plan to Rev up Consumption
Stimulating consumption and expanding domestic demand are key strategies for the Chinese Government to drive economic growth.
Dec 22, 2025
China’s Central Economic Work Conference Charts Path for Sustained Growth
In a world grappling with uncertainty, China’s steady progress serves as a stabilizing force.
Dec 19, 2025
China’s Gen Z Spending Is Fueling Sustainable Growth
China’s Gen Z is pioneering a new era of consumption — one that balances emotional fulfillment with ethical responsibility and environmental sustainability. This shift isn’t just reshaping consumer habits; it’s actively fueling China’s economic advancement.
Aug 19, 2025
Innovative Souvenirs Win the Hearts of Young Consumers
In recent years, creative cultural products have become a trendy hit among Chinese young people, driving innovative approaches to cultural promotion and creating a substantial market.
Jun 19, 2025
The 30-Minute Economy
Instant retail creates a win-win-win dynamic among platforms, vendors and consumers, stimulating consumption and contributing to the broader goal of expanding domestic economic activity.
Jun 19, 2025
Camping: A New Economic Booster
The rise of the camping economy reflects changes not only in consumption trends, but also in people’s lifestyles.
May 28, 2025
China’s Live Music Boom Fuels Urban Economies
Serving as a powerful economic catalyst, live music festivals has become a holiday tidal wave that swept through China.
May 21, 2025