The “Horse Power” of China
The Spring Festival, with its core messages of family reunion, social harmony, and renewal, touches universal human aspirations for happiness, peace, and prosperity.
Feb 25, 2026
The Spring Festival and the Rise of the New Chinese Consumer
The 2026 Spring Festival suggests that the Chinese consumers are not just resilient but are becoming more sophisticated, prioritizing quality of life and emotional well-being over sheer accumulation.
Feb 10, 2026
China’s Expanding Ice and Snow Market Offers Global Opportunities
Looking ahead to 2030, China has a clear vision: to position the ice and snow sector as a key driver of job creation and high-quality economic growth, while also enhancing domestic demand through increased winter sports tourism and related consumption.
Feb 8, 2025
Immersing Into a Rich Tradition
Participation in Spring Festival activities gives insights into the richness of Chinese culture.
Jan 27, 2025
Slithering Legends
As we embrace the Year of the Snake, it reminds us of the profound, interconnected symbolism that unites diverse cultures throughout history – an enduring testament to the universal intrigue surrounding this mysterious creature.
Jan 27, 2025
A Time to Rejoice
Inscription onto the UNESCO’s intangible cultural heritage list shows the growing popularity and recognition of Chinese Spring Festival.
Jan 27, 2025
A Global Gala
The Spring Festival serves as a bridge, promoting cultural exchanges and mutual understanding between civilisations.
Jan 26, 2025
Wood Snake Augurs a Year of Hope
No matter how far they are from home, the Chinese seek to be back home from the four corners of earth to reunite with their families during the Spring Festival.
Jan 23, 2025
A Lunar Glow: UNESCO Acknowledges China’s Spring Festival as Heritage of Humanity
It is a reminder that while we may have different ways of celebrating, the underlying values of love, hope, and connection are universally shared.
Dec 10, 2024
China Shows Strong Economic Vitality
China’s 2024 economic growth target of around 5 percent means it will be one of the most dynamic economies in the world and will make a major contribution to global economy.
Mar 26, 2024
Tourism to Play Prominent Role for China’s Economic Transformation
More people from across the globe learn more about the country by visiting and seeing the real China up close and personal.
Mar 13, 2024
Spring Festival Boom Propels Concerted Consumption
It augurs a bright outlook for China’s economy in 2024, and underlines domestic consumption as the major engine whereby to boost the country’s economy.
Feb 22, 2024