Living the Story
As visitors increasingly seek deeper engagement with local culture and history, China’s tourism market is embracing new forms of experience-based consumption and revitalised cultural tourism.
Jun 18, 2026
Living Archive of Global Exchange
From the enticing grasslands and rugged mountains of the north to the ancient ruins and surviving cities of the Silk Road, Xinjiang offers a legacy of movement—of people, goods and communication—and of the ways that movement has shaped, and is shaping, societies.
May 12, 2026
Classics at a Click
Digitisation, AI and new cultural experiences are breathing new life into ancient Chinese books and bringing them closer to readers.
May 8, 2026
Wandering Through Wuhan: Where Harmony Meets Heart
There is a saying in Chinese, hé wéi guì (和为贵), which means ‘harmony is to be valued above all.’ Guided by this principle, I can truly say that Wuhan embodies a perfectly harmonious spirit.
Mar 30, 2026
Global Civilization Initiative Indicates the Way to a Peaceful Future
The principles embodied in the Global Civilization Initiative do not offer simple solutions to complex conflicts, but they provide a compass pointing toward dialogue rather than confrontation, cooperation rather than division.
Mar 13, 2026
The “Horse Power” of China
The Spring Festival, with its core messages of family reunion, social harmony, and renewal, touches universal human aspirations for happiness, peace, and prosperity.
Feb 25, 2026
100-Year Journey of the Palace Museum
China’s Palace Museum continues to evolve in step with the times with an open and collaborative spirit, telling a compelling story of how an ancient civilization embraces the modern world while taking innovative steps towards the future.
Dec 8, 2025
The Labubu Effect
For years, China was known simply as the ‘world’s factory.’ Today, its pop toy brands are creating innovative and exciting products that are reshaping perceptions of ‘Made in China’ and showcasing the strength of the country’s original intellectual property.
Nov 28, 2025Along the Silk Road
Xinjiang today stands as both a historical repository and a contemporary stage for cultural exchange.
Nov 6, 2025
A Mosaic of Cultures
From its breathtaking landscapes to its rich cultural traditions, from time-honored customs to signs of modern progress, Xinjiang captivates with a charm that is unique.
Sep 26, 2025
How Chinese Culture Is Winning the World
Chinese cultural products are increasingly entering the global stage with two distinct advantages: a rich, untapped reservoir of cultural heritage and a focus on novel content that resonates with audiences seeking authenticity.
Sep 12, 2025
China’s Homegrown IP Theme Parks Bring Joy Rooted in Chinese Culture
Together, Chinese homegrown theme parks reflect the evolving colors of each era, reviving beloved classics, embracing contemporary trends and creating spaces where memories are shared, and new cultural expressions continue to unfold.
Jul 28, 2025